Every year during spring break, millions of students travel to different spring break destinations. They stay in hotels, drink, party and shop. Everyone is in a relaxed mood and a positive frame of mind. With an overwhelming number of your potential consumers in one place in a nimble frame of mind, there is no better opportunity to advertise your brand or service effectively and affordably.
At most colleges and universities, spring break begins in mid-March, however, some institutes also offer spring break in April. Spring Break 2011 has been announced. The following are the 2011 spring break dates for some of the major universities:
- February 28 to March 4, 2011
Northeastern, University of Michigan - March 7-11, 2011
Penn State, University of Montreal, Gonzaga, University of Central Florida, Michigan State University (Michigan) - March 14-18, 2011
Arizona State University, New York University, Purdue, Rutgers, University of Minnesota, University of Massachusetts, Texas Tech, Colorado State University (Colorado) - March 28 to April 1, 2011
University of California Berkeley, University of Hawaii, University of Colorado Boulder
There are many prominent and famous spring break destinations including Panama City Beach, South Padre Island, Lake Havasu, South Beach, Myrtle Beach, Clearwater Beaches, Daytona Beach, Ft. Lauderdale, and South Beach. However, the following statistics show the most famous destinations along with other details of spring break in the past.
- 38% of students (2.14 million) traveled during spring break in 2005. Student Monitor LLC (SM)
- $1 billion was spent on spring break parties between Florida and Texas in 2003. Marketing to the campus crowd and TWENTYSOMETHING Inc. (MCC&TSI)
- Top 4 Spring Break Destinations for 2005 (MCC&TSI):
(1) Panama City Beach, Florida. (540,000 students went to Panama City Beach, Fla. in 2005).
(2) Daytona Beach, Fla.
(3) South Padre Island, Texas
(4) Lake Havasu, Arizona. - Approximately 1 million college students spend spring break in one of these four cities. (MCC and TSI)
- Spring breakers spent $170 million in Panama City Beach, Florida. In 2005. (MCC&TSI)
This spring break can provide better opportunities to advertise your products and services to the millions of potential consumers. Imagine the warm atmosphere, the dry gorges and the cold waters of the sea, all these things can generate many thoughts in the mind. Who would not like to have a suntan lotion or a cold drink to quench their thirst? Then comes a plane flying by with a banner towed on its tail calling everyone’s attention and suggesting they buy their lotion or drink. People can also express their feelings towards their loved one with the help of an aerial letter banner; wish someone a happy birthday or propose to someone special.
Most people who think aerial advertising is an expensive option are surprised to learn how cheap it really is. You have to pay for the time only when the plane flies until it lands. The cost is about 50 cents per thousand prospects, obviously much cheaper than other methods of advertising, eg TV, print media, radio, etc. The best thing is that you can be sure that your advertising campaign will capture the attention of your target consumers.
