Now when it comes to search engines, many people think that Google is number one in this category.
But there is another company that Google bought a few years ago called YouTube that is fast becoming the “influence engine” of the search engine war number one of choice for certain age groups of our population. Because of YouTube, it is now well known that the best way to figure out how to do something and get step-by-step visual training on how to perform a task is to type in some related keywords on YouTube and select from several videos. options on the topic you are researching.
However, it is not known that there are more than 50 key locations online that people use to find a business they are looking for. As a business owner, your business should be listed on these other online internet locations to help Google and other search engines rank your business above your competitors. This is the only way your target audience of leads and clients can find you on the internet.
These search engines are becoming known as “influencers” because their use generates popularity and influence for companies that advertise online effectively.
The more “influence” a business has on the Internet, the easier it will be to find when people search for keywords associated with your business, your products, or your services.
These types of special influence engines include:
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Online business directories specific to your region or metropolitan area
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Internet business directories such as Superpages and Kudzu
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Local search engines like Google Places, Yahoo! Circle of merchants and local
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Social networking sites like Facebook, Twitter, YouTube, and Yelp!
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Industry specific directories specific to your business
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Online directory assistance sites like 411.com
Now, why are these influence drivers important to your business?
Well, because they can have a huge impact on how easily people can find you online. When you get your business information on these Internet sites, you encourage your potential customers to post comments and reviews about your business. You will find that receiving complimentary and congratulatory reviews from your customers is one of the most rewarding things for you and your business because of the effectiveness of online marketing.
This is because other people looking for information about your business will read these reviews and think that you have a great business and would like to learn more about you and your business and what you have to offer.
Thank you business owners!
