If you want to put together an effective marketing plan, there are many elements to consider. However, two of the most important tactics include SEO and lead generation. Basically, lead generation is a process that can help you develop a list of prospects (customers). SEO is a practice that can help you refine your web pages to improve your website’s ranking on major search engines. Ultimately, this will grow your customers. Here are some tips to increase lead generation or number of customers using search engine optimization techniques.
Audit your website
First of all, you should audit your website to find out which pages are working well and which ones need to be improved. You can use many free online tools that can crawl your website and make a list of broken links giving 404 errors. In addition, they can help identify problematic titles, meta descriptions, and other areas. By fixing these issues, you can easily improve your website ranking.
Your web pages should load as soon as you click on the link. If they take ages to load, your ranking will drop. Your website shouldn’t take more than 3 seconds to load when you’re browsing on a desktop PC or mobile device.
You can use PageSpeed to analyze the speed of your web pages. This free tool provides suggestions to help you improve web page performance.
Do keyword research
As stated above, the main element of search engine optimization is to list relevant keywords. In fact, it is an important part of your SEO strategy. Also, it can help you understand the topics that may interest your target audience.
Also, make sure you’re not producing content based on assumptions or abstract technology. If you choose irrelevant keywords, your campaign will be useless. So what you need to do is to identify the main keywords and relevant terms. Your SEO strategy will be based on these keywords.
Review your content on the page
On the Internet, people are looking for useful, accessible and engaging content. Although SEO can help drive traffic to your site, people will stay on your site only if they find the content useful and engaging.
Therefore, you should review the content of your site. Make sure the language is clear and the content is useful. Images should have an alternate description for better SEO. Also, you should use your analytics tool to analyze page performance. Google Analytics can help you with this.
Have a backlink strategy
Backlinks are the number of websites linking to your site. These links are very important when it comes to improving your ranking on major search engines. In fact, they are a vote of credibility for your site. Therefore, make sure that you offer useful content for other authority websites to link to you.
Food to go
In short, if you follow these SEO strategies, you can significantly increase your lead generation.