Ezine Editors Want These 5 Things From Article Authors / Writers

Want your articles picked up and reprinted by top brand name ezine publishers?

While there is no shortage of authors willing to give away their articles in hopes of attracting ezine publishers who will pick up your article for submission to their list as supplemental content or ‘guest expert’, there is a gap between two very different types. Of articles:

Type 1: Those that are reprinted

Type 2: Those who are overlooked

Article marketing can help you achieve fame, traffic, credibility, sales, referrals and much more, but not if your articles do not reach viral distribution.

Here are the top 5 factors ezine publishers look for when deciding which articles to publish:

1) Does the article have zero self-service links in the article body? If so, good.

Loading the body of your article with affiliate links or other obvious links of personal interest is a responsibility. Your short-term thinking or scarcity-based thinking (which you need to get an immediate return on from your article) will prevent your article from getting the best results.

2) Does the article have no more than 2 self-service links in the resource box? If so, good.

The resource box at the bottom of your article should be short, concise, concise, and have less than 10% of the total word count of your article. Ezine editors don’t mind giving you name credit and a link to share your article with them, but they don’t want to sound silly about having to reprint a short novel about all of your websites and accomplishments.

3) Is the article short (250-700 words)? If so, great.

We live in a “sound byte” economy. Nobody has time to really dig in when it comes to reading email newsletters. It is proven that shorter articles achieve a much greater distribution than longer ones.

4) Do you offer quality original content with numbered lists, bullets, or easy-to-gather information that your audience would find valuable? If so, good.

Key point: make sure your articles have 100% original content. Anything less is really an insult.

5) Is the author well recognized or respected within his niche? If so, great!

Ezine editors have an ego just like you. They want to use articles in their email newsletters that make them look good. The more you use your articles to help you gain credibility for your unique expertise within your niche, the greater the chances that your articles will be picked up by your fellow ezine publishers.

Innuendo: You will need to write at least 100 or more articles before a leader will take your credibility seriously. The vast majority of authors think they can distribute between 1 and 6 articles and that’s all they need to be successful. How wrong is your thinking … You can quickly break apart by putting 100 more articles in distribution before the end of this quarter. If possible; Yes, it has been done; and yes, you can.

There are many other considerations ezine publishers look for, such as:

  • Relevance of the article to the central focus of the ezine editor
  • Item timing and its relevance to current market dynamics
  • Grammar, spelling, punctuation, and sentence structure are perfect.
  • Simple, clean, neat, and no abuse of bold / italic / underline attributes
  • Formal focus of the article vs. blogging loose style
  • How well referenced the article is
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