Whether you’re a large entity or a small business looking for ways to expand and grow, digital marketing can help you get all the work done for your brand. This type of marketing has a number of benefits over traditional modes of marketing, perhaps because it can reach the masses who now rely on digital platforms to get everything done and make their lives run smoothly and conveniently. If you’re running a small business, here are some tips that can help you get the most out of your efforts.
1. Don’t underestimate the benefits of blogging. People love reading realistic posts as opposed to going straight to business marketing stuff. For this reason, approach your blog with a long-term view because it could be where you get most of your traffic to your business site. Most sites get up to 80% of web traffic from carefully crafted blog posts, so keep this in mind.
2. Make your site mobile friendly. Now that smartphones are taking over the internet market, the best thing you can do is make sure your users have an exceptionally good mobile experience when accessing your site. You can optimize your site to be mobile-friendly so that users have the same experience using smaller mobile screens as they do when using a desktop computer. This is also important considering that search engines like Google have made decisions to lower the ranking of sites that are not optimized for smaller screens.
3. Manage your Facebook ads. Facebook is one of the best digital platforms that you can use for your marketing needs. However, only properly managed Facebook Ads will add value to your small business. Be sure to test different types of ads on your target audience and segment the market to maximize results. You can use Power Editor to manage your ads and get the best results for your efforts.
4. Create a featured profile on LinkedIn. A few symbols could be all you need to make your profile stand out and make a difference for your business. However, also make sure not to go overboard, but you can highlight the areas you really want customers to see and read by using arrows or bullet points. Another important thing to do with the profile is to use it for SEO. You can add backlinks to your company website from LinkedIn and choose titles that will boost the site for SEO purposes.
5. Handle email subscribers with care. You can make them feel appreciated by creating automatic responses for each record. Everyone wants to feel important and appreciated and this is what autoresponders will do to your subscribers, showing great commitment and value to them from you. A little recognition can go a long way in gaining loyal customers or clients, so make sure you strike a balance at all times.