I don’t know about you, but it seems that the more I try to get ahead, the more there is to do. Trying to keep up with the latest technological advances for a small business, let alone my social media presence, can be maddening. Thank goodness there is a selection of content to help us.
Content curation is the practice of finding and collecting interesting information relevant to your industry and sharing it through your social media and other marketing channels. When done right, content curation is a highly effective online marketing tool, relieving the pressure of always having to create engaging content yourself, and eliminating the hassle of carefully choosing content to share posted on. social networks, blogs or news. feeds.
At the same time, content curation lets you stay up-to-date with the biggest happenings on social sites and elsewhere on the web, even on those days when you can’t spend as much time as you want on social media. For many brands, content curation is becoming a necessity as their social streams are becoming so large that it is difficult to keep up.
Don’t worry, I have good news. Here’s a list of 5 essential content curation tools that can make your life easier. They have been selected based on criteria such as utility, features, and ease of use.
Pocket makes it easy for you to select content naturally, while browsing the web, by allowing you to save interesting articles, videos, or images in one place for reference. It has a built-in tagging system to easily organize your saved content, as well as a quick search tool through which you can find a particular image or video that you have saved. Though not the only app of its kind, Pocket is well built and convenient to use – it installs as an extension to your web browser and adds a button to it through which you can effortlessly bookmark relevant content whenever you find it.
Additionally, Pocket is available as an Android and iOS app, giving you great curation options even when you’re on the go and syncing the content you’ve bookmarked across your user account devices.
Similar to the discontinued Google Reader, but with more features, Feedly is essentially an RSS feed. What makes it stand out as a content curation tool is its news aggregation features, which basically allow you to add your favorite sources to Feedly and then view aggregated news in one place, not only in your web browser, but also in your mobile devices through Feedly Applications. You can sort the fonts by category, so that even if you follow a lot of different fonts, you can keep them neatly organized and easy to navigate.
Whether you follow a handful of specialist sources or a host of general sources, Feedly makes it easy for you to stay up-to-date with the latest news in your industry, saving you the hassle of manually checking news websites. When used correctly, Feedly is a very effective news selection tool.
Visually similar to Pinterest, Scoop.it allows you to discover, select and publish great content to increase your online visibility. It has the basic content curation tools you need to generate leads, improve search engine optimization, and spread meaningful content and knowledge.
Scoop.it works a bit differently than other content curation tools. It starts with a topic relevant to your industry and then generates related articles and displays them based on their topicality and popularity. It also features companion topics, which can help you discover curable content that you may not have thought of before.
Every day Scoop.it sends you an update with new content, making it easy for you to select content on the go. The free version of the service has some limitations (one theme, two social media accounts max), but you can upgrade to a paid monthly plan to get more out of this powerful content curation tool.
The bottom line
There are many other content curation tools on the internet, many of them free, such as Instapaper, Storify, Readability, and Sniply, and you can also use lists from Twitter, Evernote, and good newsletters. However, using too many conservation tools can be overwhelming. The three main tools presented above are easy to use and offer you all the essential functionality you need to effectively curate content for multiple social networks on a daily basis. Begin to heal.