Online ticketing marketplaces offer a service for fans who want to buy and sell tickets for hard-to-find events. Secondary ticket holders can resell their tickets to a wide fan base at premium prices. Buying and reselling tickets within the online ticketing marketplace has many different advantages.
Online ticketing markets have all the benefits of the free market experience. eBay is a prime example of a free market platform where millions of buyers and sellers advertise the same products at different prices, increasing competition and driving down market prices. This is good news for ticket buyers. With ticket agents, sellers have the flexibility and advantage to change the price of their ticket listing so that the ticket price reflects the current supply and demand for the ticket in their possession.
How does the resale and purchase of tickets work?
It’s very simple.
- The seller lists his tickets in the market.
- The buyer buys tickets in the market.
- The seller ships the tickets to the buyer.
- The tickets arrive and the seller collects!
marketing sources
Junk mail
Email newsletters are some of the most effective ways to keep customers up-to-date with new events and hard-to-find tickets that go on sale. Email marketing allows fans to buy and sell tickets at fair market prices to a wide selection of sporting events, concerts, theater, and other live entertainment events, including those that are “sold out.”
search marketing
Search engine marketing with Google, Yahoo, and MSN being among the most popular search marketing mediums. Online ticket brokers advertise on major search engines, which increases the visibility of the site. Sellers who have purchased tickets from the official seller and later realize they don’t want or need them can resell the tickets on the ticket brokerage site and make a profit.
Text message marketing
Some popular ticket agents provide a text alert service. This allows the vendor to be alerted when an event has “sold out” and their ticket has increased in value.
Why sell your tickets on an online marketplace?
Online marketplaces are safe and hassle-free options for standing outside the gates of an event displaying tickets in front of fans. Instead, you can sell your tickets 24/7 from the comfort of your home. Many online marketplaces even reward their customers with credit towards future purchases. Being a seller in any online market has the following benefits:
- Fans can resell unwanted tickets for profit
- Online marketplaces eliminate the need for a ticket broker
- Tickets are shipped directly to the buyer, eliminating the need for a third party (agent or reseller).
trends
Companies are collaborating with each other to create a better ticket reselling environment and have digitized the process, making buying and selling tickets 100% secure. State-of-the-art security systems have encouraged ticket brokers to purchase hard-to-find tickets from primary sources and resell them at a large profit.
“Fans have embraced ticket reselling, and the combination of TicketMaster and TicketsNow will allow us to provide a more secure, reliable and efficient ticket reselling experience,” TicketMaster President and CEO Sean Moriarty said in a statement. “We are confident that the combination of TicketsNow’s strong reselling network with our audience and distribution capabilities will allow us to set a new standard in the reselling category.”
“We believe that the best thing we can do for our consumers, clients and the UK live entertainment ticketing industry is to be active in the exchange and reselling sector of the market. We look forward to working with GET ME IN! to provide consumers the best levels of choice, protection and service and to keep a ticket’s value as much as possible where it belongs, within the live entertainment industry,” said Chris Edmonds, Managing Director of Ticketmaster UK.
Buying a product to sell it is not a new concept, and in fact is the basis of many commercial businesses around the world, but it is an emerging strategy in the online ticketing industry. This strategy is a risk-free springboard to build and expand your online ticket brokerage business.
Mobility devices: effect on the market
The Internet has brought dramatic changes in the way companies communicate and people conduct business relationships. One of the most popular marketing trends for companies across all industries is driven by the mobility advantage that the Internet offers. The Internet allows access to all the information you need to run your business successfully and is available 24/7, increasing the time you can spend making your business more successful.
Tips for Big Earnings
i-Take the best:
Choosing the right event at the right time is the first and most important aspect of online ticket brokerage. Buy tickets at face value from the main seller. Then list the ticket at a higher price or at least above face value. Sometimes this tactic is risky because some events are advertised as “sold out” when they are not. If there is a large supply of tickets on the ticketing websites, the demand and therefore the value of the ticket decreases.
ii-Choose the right market
The second most important action to take is to choose the best place to sell your tickets. If you have tickets with good seats but include them in the wrong place at the wrong time, you are compromising your earnings levels. Make sure the online ticketing marketplace of your choice is advertised on search engines to increase the chances of reaching potential buyers.
Before listing your ticket on any online marketplace, spend time researching other similar event tickets on the internet to gauge interest in the event for which you have a ticket. This will help you determine the value of your tickets.
iii-Keep an eye on your listing
Once you have your tickets listed, it is imperative that you keep an eye on your listing so that it remains competitive and therefore has a higher chance of selling. The market value of your ticket may go down as well as up. Some online marketplaces keep sellers up to date with market prices for their listing.
Popular Ticketing Markets
Below is a list of the most popular online ticketing marketplaces and statements from their websites:
seatwave
“Seatwave is an online marketplace where fans can buy and sell tickets to concerts, theater, sports attractions, special events, and just about any other type of live event.”
get me
“GET ME IN! is the leading open market dedicated to tickets in the UK and Europe. Fans can buy and sell live entertainment tickets for sports, music, theater and other live events, at open market prices, in a secure and trusted environment at GETMEIN.com. GET ME IN! guaranteed every transaction by vetting sellers, managing ticket shipping, and withholding payment to sellers until tickets have been safely received by a buyer. GET ME IN! was founded in 2003 and has served more than 50,000 customers since its launch. Visit the website for more information”
costcoast
“Coast To Coast Tickets is a privately owned ticket agency. As a ticket marketplace for all sporting and entertainment events, we buy and sell tickets in the secondary market above face value. Prices quoted on this site are often substantially higher than the price printed on the ticket as they reflect our cost of obtaining premium seats. Inventory”
Online ticket exchange
“The Online Ticket Exchange is the place to buy and sell hard-to-find tickets. We give fans the opportunity to get their hands on and sell the most sought-after tickets at fair market prices. We are a safe and easy-to-buy company “. Use the online marketplace for fans and enthusiasts to buy or sell tickets to events around the world. We sell concert tickets, theater tickets, sports tickets, festival tickets, championship tickets, world cup tickets and tickets to sold out events in the UK and around the world.”
StubHub
“As a leader in the secondary ticket market, StubHub’s sales data is an excellent barometer of secondary demand for the hottest touring acts. We believe it is valuable to provide insight into the growing popularity among fans using StubHub and others. secondary resources to buy concert tickets,” said Chuck LaVallee, head of music business development for StubHub. “We hope that the information provided in the report can be useful for those who follow the business of the music industry”
ticket master
“Ticketmaster is the world’s leading ticketing company, operating in 20 global markets, offering ticketing, ticket resale services, marketing and distribution through ticketmater, one of the largest e-commerce sites in Internet, and international websites, including Ticketmaster.co. UK”
- How To Pick Up Tickets At Face Value And Then Resell Them For Massive Profits
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