The ability to increase your website conversion rate is essential for higher profits online because you will instantly lower your customer acquisition costs because you are generating more sales with the same traffic. That means even a modest 10% increase in conversion rate can literally increase overall profit by 20% or more. Now, in the ideal world, you would perform systematic website optimization using detailed site and traffic analysis to isolate underperforming sales tools and then fix them in a process that typically takes 4-6 weeks to complete. However, if you don’t have that kind of time and need to increase your website conversion rate fast, here are three proven strategies to consider:
- Refine paid traffic campaigns
- adjust prices
- Modify sales funnel
Refine PPC and paid traffic campaigns
Most PPC experts are only interested in driving traffic and reporting average cost per click and click-through rates when they really should be concentrating on conversions. If you’re using Google AdWords, you can set up campaigns to track conversions so you can see exactly which keywords are converting and which aren’t. So, to increase your website’s conversion rate, simply pause or remove non-converting keywords, which will reduce your traffic spend without lowering your conversions.
If you don’t have conversions set up, sign in to your AdWords account and click the campaign you want to refine. Then click on “tools” which will open a drop down menu where you will then select “conversions”. Then follow the instructions on the page to set up these three goals:
thank you page
5 minute visit
5 page views
These are all high value leads if they complete one or more of the conversions listed above. We now recommend that you get a sample size of at least 1,000 visitors before you start refining your campaigns. That way, you won’t remove any keywords that don’t convert to smaller sample sizes.
But by removing keywords that don’t convert, you can often wipe out up to 50% of your paid traffic budget without hurting conversions. This is one of the safest and fastest ways to increase the conversion rate of websites with significant amounts of paid traffic.
adjust prices
Now this may seem too simple and counterintuitive to be feasible, but lowering prices can be a very profitable web optimization strategy for sites with both front-end and back-end products. By lowering the price of the front-end product, you increase the conversion rate of the website enough to more than make up for the loss of front-end revenue through increased back-end online sales, which typically be more expensive and often involve ongoing billing.
And, just like brick-and-mortar retailers offering discounts on one or two special items to increase foot traffic, lowering the price of one or two items or services for your online store can capture otherwise lost sales while you keep charging. your database with paying customers to target. future promotions. At the end of the day, it all comes down to numbers, but most customers are surprised to find that they can actually cut prices on some items to recoup money on online sales and tap into their larger customer list.
Modify sales funnel
Many clients have low conversion rates because they shortlist and prequalify to the point of scaring off all prospects, even the good ones. So for lead generation sites, one of the fastest ways to increase website conversion rate is to reduce the number of required fields needed to complete a conversion. For example, suppose a site collects these four fields:
Name
ADDRESS
Phone
Requiring all four fields to be filled out can yield a conversion rate of around 3%, but if you simply remove the phone requirement, it could go up to 10% or more as soon as you make the switch. And while the loss of phone data seems critical, just remember that if your conversions went up that much, you could more than make up for the loss of phone data with 2-3 targeted emails that could refine or shortlist prospects exactly like you wanted to do in the first place. . Except now, not only will you get the phone number of the best prospects you wanted, but you’ll also have a much larger list full of future prospects that you can market to personally later, or sell for additional profit to other companies.
So if you increase the website conversion rate enough, you can still pre-screen prospects using emails and end up with a bigger list that you can monetize for even bigger profits. Website optimization is really a no-brainer.
concluding thoughts
While all three of the strategies listed above will instantly increase your website conversion rate, they are not suitable for every niche or business model. And to get the best results and increase the conversion rate for maximum online sales, you really want to use systematic website optimization.