Are you planning to hire an SEO but have no idea how to choose one correctly? Here’s a Scope of Work proposal that will allow you to engage them in smart questions to understand what they will do for your website.
SEO OBJECTIVES FOR ESTABLISHING THE SCOPE OF WORK:
- Improve website visibility in major search engines to improve traffic.
- Improve website optimization
- Improve conversions on your website.
- To appear in the Top 10 rankings in the top 3 search engines in your new market (Google, Yahoo and MSN).
- Generate leads from natural search traffic
- Generate a higher volume of visitors
- Create long-term sustainable natural search rankings
- Maximize Natural Search Brand Visibility
- Improve social marketing optimization
CHALLENGES TO BE EXPECTED TO BE TRANSLATED AND ANSWERED BY SEO:
- Am I in a niche or highly competitive market and what does that mean?
- Keyword competitiveness and real expectations of getting top or first page results
- Lack of search engine rankings, where you are and where you can go
- Page titles, tags and text not optimized, what is your current SEO situation
- Low link popularity, no page rank, how to rebuild links
- Site layout
- Technical issues related to website encoding, excessive use of java or frames, lack of CSS, and use of tables
- Mobile web compatibility and social marketing optimization
YOU SHOULD WAIT FOR SOLUTIONS TO BE MADE:
- Perform an initial site audit to understand the issues your site is facing.
- Conduct a competitive website study and come up with a unique search engine optimization and placement strategy to achieve the best rankings for the website.
- Thoroughly research keyword phrases and identify and analyze popular keywords for your website that are most relevant to your specific market demographics that could drive targeted traffic
- Review the pages of the site and decide which ones are the best for SEO.
- Work with you to choose which keyword phrases belong to which pages on your site based on what you know about your product, service, or brand.
- Make recommendations on the architecture of the site to ensure that the most important pages of the site receive the popularity of the internal links that they deserve.
- Optimize your website content in a way that makes it keyword rich and easy to understand – descriptive language that speaks to your target audience.
- Optimize each page title and meta description, header tags for your specific keyword phrases, each page will be different and specific for specific keywords.
- Set up Google Analytics and start tracking your website traffic and conversions