More and more consumers are buying products online on the Internet as they begin to feel more comfortable with the security of their money transactions and their identity data. This is the case, in particular, for inexpensive and commonly used everyday products, but what about more expensive and personal items, such as jewelry? Are consumers inclined to buy jewelry from online jewelry stores?
Shopping for jewelry online could be one of the most enjoyable and satisfying experiences you’ll ever have on the internet, and it’s safe, and here’s why.
Many people are now accepting that buying products (or services) online is not as fraught with danger as it once was, or as it was perceived to be. A great deal of money has been spent developing and promoting safe and secure online store transaction processes, and these companies continually work and market hard to reassure consumers that they are not going to be scammed.
Most of us have made our first online purchase buying something cheap and something that if it was not exactly what we expected it would not be the end of the world, we would not self-destruct for having made a bad decision. Things like a tablecloth, a calculator, a pair of sunglasses, an electric can opener, etc. Lo and behold, the item arrived in one piece and it’s pretty much what I expected: your credit card statement is correct and you now feel good about making your first online purchase, it was a good experience.
Now you feel more secure and you venture to do some more frequent online shopping, possibly with stores/sites that you know, know and therefore trust. Gain experience as an online shopper, try a few different sites, do some price and delivery comparisons. You can rely on certain online transaction methods (PayPal as an example) and you now recognize the need for and significance of an SSL (Secure Licensed Server) site that provides consumers with a form of assurance of security. You’re a lot less worried about shopping online now, are you?
To date, you’ve been buying inexpensive everyday items, without any real money risk, right?
So are you ready to buy more expensive items? Will you buy a TV, lawn mower, computer, bedroom, or the like online? More money, more risk; However, these are not generally the most critical aspects that prevent people from buying expensive items on the Internet; more often they want to touch, feel and smell such items before making a decision. Smart shoppers will do this in a store or two, choosing the product, brand, model, design, etc. and then they will shop online for the best deal knowing they are happy with their choice, it is now a question of price and delivery. Approximately 10% of consumers currently do this, however this number is expected to grow over time as trust in online transaction systems grows and consumer acceptance grows exponentially with it.
So now we come to jewelry. Jewelry can be expensive, and it’s certainly a very personal item, two good reasons to avoid buying such an item online. However, the largest volume of jewelry purchased is costume jewelry, jewelry that does not use precious gems such as diamonds, rubies, sapphires, opals, etc., so the cost is significantly lower and the options are much greater.
However, this makes selection more difficult when a woman sees a piece of jewelry that stands out and jumps out saying “this is really you”, then often the purchase becomes an impulse purchase and she pulls out her credit card, readily. So this same impulse buying can and does happen online in the same way that it does at a jewelry store or department store. Should you leave the credit card of your own free will? – Are online jewelry stores as safe as the stores/sites where you bought that electric can opener or that beautiful tablecloth?
Online jewelry stores are just as safe as any other online retail store, as long as they meet the same criteria: the essential SSL certification mark and a safe and secure transaction system, the two things you look for on other jewelry sites. online purchases. The difference is that you’re buying something personal, something that you’ll wear, something that reflects your personality, so you’re probably giving yourself more thought, not on the decision of whether it’s safe to buy this online, but rather on the choice decision: I do? I really like it, I really want it.
Such a decision is something that only you can make, just as when looking at a beautiful piece of jewelry in a catalog, it is no different in reality.
If you were buying an expensive diamond or other precious gem, there are other very important processes you need to go through before you dare to risk large sums of money in an online transaction. There has been all kinds of bad press about gemstone scams through online trading and the various legitimate jewelers associations around the world are working hard to clean up the industry and restore consumer confidence, however this bad press should not be a reflection of the locker room. jewelry.
Most if not all of the major jewelry companies and jewelry chain stores have an online presence and their online jewelry stores are highly respected and undoubtedly safe and secure. The same can be said for most smaller jewelry companies and even those that offer handmade or handmade jewelry.
Shopping for jewelry online can be a great experience for several reasons: the options are endless, much more than what you’ll find walking in a mall or jewelry alley in any city. Everyone is showcasing their jewelry online. You have a much better chance of finding something special for you, that jewel that jumps out of the screen and makes you say “sssss, that’s what I want”. With the millions of pieces of jewelry available online, what are the chances that one of your friends will find and buy the same thing? This is particularly the case when looking at non-chain jewelry stores, and find online jewelry stores that offer unique handmade pieces at affordable prices, and that piece can come from anywhere in the world, not from the jewelry store. local. You could wear a beautiful piece of handmade jewelry in the faraway regions of the Russian steppes or in a small town in Portugal, anywhere, and that adds even more charm and personal value to that piece of jewelry.
So yes, it is safe to buy your jewelry online from almost any online jewelry store; just check the two required site criteria mentioned above.
Shopping for jewelry online could be one of the most enjoyable and satisfying experiences you’ll ever have on the internet.