When asked, “Why do you cold call?”, Most sales professionals say things like, “I cold call to reach decision makers quickly” “I do it to meet weekly quotas” , even “, I smile and mark to make a lot of money!”
The highest echelon of salespeople cold calls for one reason, and one reason only: to build important new business relationships. That single purpose reflects his psychology, his philosophy of life, and as such is tea Motivation underlying each of your thoughts and actions.
Successful sales professionals claim to “get to the decision maker quickly”; “meet (or exceed) weekly cold calling quotas”; and “earn money” are natural results of its purpose, no your reasons for calling.
They readily admit to being the victims of these kinds of multiple focus points early in their careers. Now, with the benefit of hindsight and 20/20 success, they clearly see those kinds of thoughts as too narrow in scope, even debilitating.
Main callers suppose repeat sales and a lot of money because These are the fruits of opening new and important business relationships.
Are these extraordinary cold callers intimidated by the idea of calling in key decision makers for business relationships? Hell no, not anymore! Why should they be? They know themselves very well. They have cultivated thoughts that constantly remind them of their strengths and how to harness those strengths for the highest good. And since you are sales professionals who by nature:
- Enjoy and feel a rush of euphoria when meeting new people.
- They are friendly professionals who feel electrically energized as they easily create a relationship and connect with the person on the other end of the phone.
- Be careful to use language that makes your prospects feel comfortable
These salespeople understand exactly how what they have to offer benefits their current customers. This knowledge brings extraordinary confidence and a desire to pass this valuable information on to prospects who will soon become customers.
When you ask top-rated cold callers, “Why you cold call “I wait to listen”, I call the phones because the cold call is tea the fastest and most efficient way to important open, new business relationships. “This resolute purpose breaks all subconscious shackles and frees top salespeople to feel:
- Polished as they call cold
- Worth meeting with decision makers and
- Electrified, energized by the process of winning over others.
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