Dragons Den BBC2 TV Series is unlike any other reality show in that more is at stake than just the pride of the contestants. In front of some of Britain’s richest and most successful businessmen and women, members of the public pitch their products, ideas and business acumen in the hope of securing an investment that can change their businesses and their lives in a way that Most can only dream. The object of the game is not to win, but simply to make a life-changing business deal. What is at stake is real, just like money.
While many of the ‘budding entrepreneurs’ who entered the Dragons Den in the past five years have only managed to earn the dragons’ scorn, an equal number have also made a lasting impression on them, earning not only their investment but their value as well. tip. Several of the winning ideas featured on the Dragons Den television show are now making their mark in the business world and we are witnessing the rise of a new business empire, controlled by the Dragons and bolstered by the large-scale publicity that the show offers
Perhaps the most successful of all the products featured at Dragons Den UK, however, has been the reggae singer’s Levi’s brand of Jamaican barbecue sauce. Levi has been successfully selling his Reggae Reggae Sauce at the Notting Hill festival for the last fifteen years, but with the help of Dragons Peter Jones and Richard Farleigh, demand has skyrocketed. Reggae Reggae Sauce can now be found on the shelves of all major UK supermarkets.
Despite a shaky start to the show, Ray Smith’s Magic Pizza, a device to ensure microwave pizzas don’t get soggy in the middle, was also purchased by dragons Peter Jones and Theo Paphitis, much to the delight of thousands of fans. of the pizza. throughout the UK. Since then, Ray Smith has added to Dragons Den’s gallery of success stories with his innovative product being sold to single men, students, and busy moms across the country. Other Dragons Den success stories include the i-teddy, the Cuddledry range of baby and toddler towels, the Concentrate range of school and college accessories and many more.
One of Dragons Den’s most famous products are the Trunki suitcases, colorful children’s wheeled suitcases, which failed to get funding from the dragons, but have since become a huge success story.
Ice Blading boots were a successful product launch that Theo Paphitis invested in. He loved the idea of these fancy inline skates that let you move like an ice skater without the ice. They will be released in 2009, so we look forward to seeing how successful this Dragon’s Den product is.
With such successful deals on our TV screens, it’s clear that Dragon’s Den is more than just another BBC reality show. It is helping to shape the UK business landscape and giving us a chance to see how the big boys play. For those of us with an idea to pitch and the guts to take on the Dragons, this BBC2 TV show is also an opportunity to win the interest of both the Dragons and the nation.