When marketing an e-book, use the introduction as a sales tool

Too often e-book writers and marketers forget that the Introduction to the e-book is usually available for the online reader who is interested in purchasing the book to view. Therefore, it should be used not only as an “introduction”, but also as a marketing message for the buyer. Over the years, I have helped many authors prepare their Foreword, Introduction, Preface, and Author Bio pages. I also helped e-book authors edit their e-books and helped them put together an award-winning title and compelling table of contents. It matters.

Okay, let’s talk about how to write an introduction. For my example, I will use an e-book on addiction, dependence, and substance abuse. This sample is best suited for a self-help or non-fiction e-book. Read this Introduction below and see if you can see how this page can help you sell more e-books online.

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Introduction

For the past several years, we have had a difficult time with the opioid / fentanyl crisis in the United States. Of course, as our history shows, Americans have always struggled with addiction and dependency. We have dealt with opium, heroin, cocaine, marijuana, alcohol, cigarettes, etc.

Nothing about the current crisis exacerbated by the closure of the Coronavirus 2020 surprises dependency professionals and addiction experts. After all, when people lose their jobs or get stressed, substance abuse skyrockets.

The amount of time we spend in school studying various subjects is surprising, yet something as serious as addiction in our society receives little mention, unless one specializes in social services, psychology, or seeks to pursue a career in care. Of the health.

After writing research for some residential dependency treatment facilities, I quickly realized that there is much more to know on the subject. I found that much of what I thought I knew was only partially correct and that there was much more to the story.

I thought back to my high school and college days and all the friends I had and how their paths got off track due to substance abuse, addiction, and alcoholism. Some recovered from their poor decisions to party and move on, but many did not. We have all had friends like this, maybe we understood their pain, maybe not.

Addiction is a serious matter, it is not as easy to quit as we think. The alcohol, drugs, and chemicals we ingest can rewire our brains, making quitting smoking extremely difficult and even detrimental to health.

I wrote this e-book for anyone who has an addiction problem or who has a close friend or family member who suffers from dependency. It is also a good start for anyone in the healthcare industry or thinking of working in the dependency treatment field.

This e-book would be at the service of parents, teachers, employers and others who are concerned about this growing problem. You see, addiction and dependency affect everyone and every family in some way, just as it affects the people we know and love, do business with, or trust. It is important to understand the signs, causes, and know what to do about it to help our friends and family.

I want to thank you for purchasing this e-book. I enjoyed the hundreds of hours of study and research I spent learning about substance abuse and dependence for our online Think Tank. It occurred to me that others might also find this valuable information. So I condensed the topic into bite-sized, thoroughly researched articles with footnotes. I then compiled them into an e-book format and added this e-book to my collection of author works.

If you are someone who loves to learn new things, I invite you to review the other e-books that I have written on a variety of esoteric topics to further feed your brain with relevant information that helps you better understand human endeavor in all its aspects. complexities. . Thank you again for your trust and confidence in purchasing this e-book.

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Now, try writing one yourself. Just come up with a topic and work to make the introduction engaging and conversational. Read it out loud. Sound like you’re talking to someone? If so, and if it sounds convincing and sincere. You have done well. Please consider this.

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