When people search for information online, they are looking for the same things as a search engine.
They do the search and then assess whether the information is authentic and useful to them. If you are always looking to provide high-value information to your visitors, you are much more likely to not only attract a high quality of customers to your website, but also keep them there.
Here are some great ways you can provide that high value that people are looking for.
Develop white papers
A white paper is an authoritative document that persuades a consumer to a particular product using facts, or describes problems and offers multiple solutions to the consumer. You can provide technical reports on a variety of topics for your audience that will be considered of great value to your audience, whether they are free or not.
Create Videos
A great way to deliver high value to your audience is to make videos for them. You can create “how-to” videos, how-to videos, and other types of demonstration videos, or even informational videos on topics that interest your audience. Keep them short, no more than three to five minutes. The value will be perceived as very high when it is the information they want.
Write e-books
Another way to provide high value to visitors is to offer e-books on the topics that interest them. In this way, they can read the information on their Kindle or other reading device outside of the website.
Form an inner circle
A really great way to provide very high value to your audience is to create a members-only, paid or free area, where people need to be approved to join. You can do it through private and secret Facebook groups. People like to feel exclusive, and this is a good way to do it.
Host monthly webinars
Offer regular webinars or teleseminars for your website visitors. Offering them monthly, based on various topics of importance to your audience, will exponentially increase your authority ratio with your audience.
Conduct case studies
Once you’ve been around long enough, you likely have some success stories to share. Collect case studies of people who have used the methods you describe. You can even collect studies on people who have been successful using methods like yours. This will make the audience feel that they are really getting a lot of value from the information provided.
Expert interview
Your audience will absolutely love it if you interview people who influence your niche. What’s more, the more you interview experts, the more people will see you as an expert.
