Tips to make your website more visible in 2016

Things change pretty fast online. What worked 6 months ago may not work now, and what works now may not work in 6 months. It is important to stay in the know, so that you can keep your business website front and center. In this article, I’ll share some tips to help your website stand out in 2016.

Here are some tips you can start using to help your website stand out more in 2016:

  • Up date. I see it all the time, where people are linking to your existing site for some reason. Maybe Cousin Eddie built it for a case of beer one weekend in July, or maybe you made it yourself. Whatever the reason, stop. A website can and should have numerous reviews throughout its life. Ultimately, it’s all about conversions, and if your site is that outdated, it just won’t convert like a more modern design site would.

  • Make sure your site is mobile friendly. In late 2015, Google launched Mobilegeddon. Basically, if your site was / is not mobile friendly, chances are it won’t rank in mobile searches. This is important, because more than 70% of all searches are now done on mobile devices. We all do it, just grab a phone or tablet and Google something. It’s quick and easy, and that trend will only continue to grow.

  • Socialize. If you are not using Facebook, Twitter, Pinterest, LinkedIn, and YouTube, you should consider getting started right away. Profiling settings on these sites help you protect your brand and give you a nice backlink from a high DA (Domain Authority) site. Share your links in Tweets, posts, and videos as often as possible. This will help your site get more exposure and traffic, which is a big part of the game.

  • Optimize yourself. If your site doesn’t clearly tell Google what it does and where it does it, it will be difficult to reward you with good rankings because they just won’t know. Google reads what you provide, so use it as an opportunity to do some basic optimization on the site. If you are a Fresno dentist, be sure to include that information in important places, such as the URL or the site title. If you don’t have them there, make sure you have them in your content somewhere!

There you have it guys. These simple tips can help your website perform better for you in 2016. The question is, will you accept and use the tips, or will it stay in your hands?

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