Companies and stores that have created a website to showcase their products/services would like many potential customers to find it. However, they must find a way to get their website to appear at the top of search results. When viewers can search for your products/services on Google, your web page is displayed in organic search results or Google paid ads.
Organic search results and search engine optimization (SEO)
People can find organic search results right below the paid ads. If businesses like to rank high in organic search results, they need to optimize their site.
Google’s first and foremost goal is to direct users to the most relevant, high-quality content related to the topic they’re looking for.
SEO allows your website to appear in search results at no cost. Your efforts will produce results that will last for a long time.
SEO is a very long and ongoing activity and certainly the competition is also hard at work. Most of the time, the results of your efforts take time. Also, if they want to maintain or improve their ranking in search results, they need to optimize regularly. They must allocate part of their budget to hire the services of a professional.
Google Paid Ads – Google AdWords
Pay Per Click (PPC) are paid ads on Google that can be seen in the top 3 positions, somewhere on the right side, and sometimes at the bottom. Google AdWords helps businesses by allowing them to create a campaign.
Paid advertising gets instant results. Lead ads will be shown immediately. Unlike traditional media or television ads, businesses only pay for customers who engage when they click on the ads and not for views. When they advertise on Google, businesses reach viewers who are searching for the products or services they offer.
When companies optimize for keywords that are too general, PPC can cost a lot. For this reason, they need to optimize the ads properly. Also, when the ad campaign expires or has no budget, the ads suddenly stop showing and result in the loss of valuable visitors.
The best choice of method
It is best to combine both methods. To optimize a website properly from the start and fill it with content, it is best to advertise on Google. To attract more visitors or potential customers to a site, they may choose to use Google AdWords.