PhoneGap – An Awesome Platform for Business Owners

With different types of mobile devices flooding the market, most developers spend their time creating the same application for different mobile platforms. The growing demand for Android, iOS and Windows phones has forced developers to code separate applications for various devices to capture the market. However, this results in a waste of time and money for developers. To address this problem, multiple application development frameworks are used and PhoneGap is one of the most popular platforms on the market. It’s really a boon for programmers as this cross platform runs on a native app and allows you to use HTML5, JavaScript, CSS, and all other frameworks. In this article, I talk about the benefit of using PhoneGap.

PhoneGap is an open source mobile application development platform that is widely used to create single source mobile applications that can run on different mobile platforms. The single codebase framework that is packed with many features allows developers to write once and run the same code on multiple platforms and that is why it is in high demand among commercial organizations, enterprises, and many more.

Business benefits of using PhoneGap

Target multiple phone devices with a single code: As new mobile platforms emerge, it is important for business owners to target a large audience to remain competitive in the market. To capture the market, they need to build apps for each device separately, which is time-consuming and expensive. With the development of the PhoneGap app, they can design unique code and reuse it as it runs smoothly on all mobile platforms.

Uniformity on all platforms: Previous business owners faced the problem of non-uniform appearance of the application when running on different devices. The UI of the Android application does not match the interface of the iOS application and this made the application appear unprofessional to users. But with PhoneGap, this problem has been solved.

Reduced development time and cost: The development of PhoneGap has helped business owners to target all smartphones with a single application. Since the code can be reused, it saves a lot of development time and costs, which can be invested in other important business strategies for your growth.

Greater reach and easy marketing: PhoneGap mobile app developers allow you to target more people using different phone devices such as Apple’s iOS and Google’s Android, which rank first among smartphone users. Developing an application for both provides an additional advantage to reach a greater potential market and increase sales. Marketing your products or services also becomes easier as you don’t have to create specific messages for a specific set of users. A general message can help you advertise your products.

The above-mentioned advantages of PhoneGap make it a perfect tool for your next development project. But before choosing the platform, it is important to understand its requirements. PhoneGap helps create solutions that have a one-size-fits-all approach. Know your business requirements, and then decide to choose the best platform for your next application.

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