Social media, which specifically focuses on social networking sites, is fast becoming the basic form of online content; User-generated content is also one of the most valuable, as it is the honest voice of the public.
Social networking sites like Facebook, Twitter, and YouTube are among the most popular and profitable social networks. They are freely available for anyone to use and defy the traditional media convention. Social Media Optimization, or SMO, involves using this new form of media to increase your web presence and overall credibility.
Smart content
Optimize your keywords, but always try to use new content instead of replicating old text on the Internet. Include the right keywords, but not so much that the reader finds it repetitive.
Blog about everything else
Blogging is the best way to continually create content, as there is always a new angle to take or industry news to relate to – it’s not like setting a copy in stone on your formal website; it has the potential to be much more personal and interactive than that.
Microblog!
Simpler, personal, and interactive microblogging platforms like Twitter are great ways to increase search engine visibility across the user community.
Create profiles on social networks
Search the Internet for areas where you can create a presence. You don’t necessarily have to be an active member, but by creating profiles with your chosen keywords, you can claim the address online before someone else and increase your search engine visibility while doing so.
By equal parts
Everything you do online should be easy for users to share. Chicklets are the little buttons that are embedded in blogs and websites, making it possible to create social bookmarks with the click of a button. Use them in your content and bookmark your new blog posts. We will see how to use social bookmarking sites to increase your web presence in the future, so remember to keep an eye on this blog.
Interact and be part of the gang
Possibly the most important aspect of SMO is discussion and social commentary. There is no use being silent or stuck online, the Internet is too interactive for that. Comment on blogs, ask questions, provide answers, and generally use your pulpit wisely.
Manage your reputation online
If you don’t have any online reputation management services, it may be a good idea to invest in, or at least set up some simple reputation management tools like Google Alerts, Yahoo! Twitter alerts and notifications to inform you of any content that contains your keywords.
With ORM you can not only monitor your online presence, but also serve it efficiently in times of good and bad publicity.
