How to Create a Documented Content Marketing Strategy

Knowing what you are doing, why you are doing it, and when to do it is an essential component of any successful content marketing strategy.

By documenting what needs to be done and how you are going to do it, you are more likely to stick with it. In addition, you will be able to better understand what is working and what is not, as well as better understand how much you should invest in your content plan based on the value you will receive from it. Without documentation, you are just filming in the dark.

Many areas are covered in a documented content marketing strategy, such as:

  • Develop audience characters

  • Develop your content plan

  • Advance in the history of your brand

  • Decide which channels you will use to publish your content

Your content plan can be as deep as you need it to be. Exactly how much you document will depend on how many other people you need to bring into the plan and who you need to convince to invest in the plan. The more people who participate, the more documentation you will need to explain and convince others to participate, as well as to keep a team on task and working towards the goals you have chosen.

Your content marketing strategy should answer the who, what, when, why, and how of your entire strategy. With a documented strategy, you will be able to track your progress, determine what is working or not working, justify expenses, and define the value of your content marketing strategy to the business. In addition, you will have a plan in place to follow to ensure that you are successful.

Your content marketing strategy should answer:

  • What you hope to achieve with content marketing

  • Who is your audience and how big is your audience

  • The content marketing channels you plan to use

  • How you define your value

  • Answer what strengths, weaknesses, opportunities and threats exist in the market.

You then need to match these responses to the sales cycle of the company for which you are creating the content marketing strategy. You will need to know what to say, when to say it and in what form you will say it, as well as on which channel you will say it. Helps define the sales process before developing your content marketing plan.

This process will allow you to convert leads to leads and leads to buyers. Using your product funnel and the people in your audience, you can develop the content you need for each phase of the sales cycle. Using the sales funnel with knowledge of your audience’s buying cycle as a starting point to create your documented content strategy makes perfect sense, because you can immediately see what you are missing.

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