According to Facebook, there are more than 2.5 billion monthly users. Facebook is the largest social network in the WORLD! In fact, 85% of consumers trust reviews posted online as much as they do personal recommendations according to Bright Local. And that it takes seven read reviews before a customer trusts a company.
Additionally, in a 2017 study, 57% of consumers were found to say that social media influences their purchasing decisions. Of that 57%, 44% said that Facebook of all social media platforms was the most influential.
Read on as we guide you through an easy-to-follow step-by-step Facebook setup guide. You can have your Facebook business page up and running in 15 minutes – 30 minutes max!
Step 1. Login to Facebook.com/business, this will take you to “Create a page” which you see at the top. You will be greeted with various business type options, including local business or venue, brand or product, and cause or community. Select the type of Facebook business description idea that you are creating the business page for. (what is your category) Click start
Step 2. After choosing your category, you should see the next page. Just fill in your information based on the choices you made. Enter the name and category of your business page. As you start typing, suggestions will appear. Choose the closest related business description. Enter your business profile information.
Add your company logo or personal photo to your Facebook cover. If you are branding yourself, like me, then a personal photo of your choice will suffice. However, once you click “upload photo”, it will ask if you want to set up your company page for booking appointments. It will look like the next page. If you click “not now”, you continue to upload your image. (The example photo is the following photo)
Step 4. Click “upload photo”, there you should see the image you uploaded. Next, Facebook will instruct you to optimize your page.
In the small box, Facebook requests that you send a request to your friends to like your page. You can also click the See All button and all the likes of your personal Facebook page will be filled.
Inviting your personal likes to your company page will give you a boost in promoting your page. Plus, it’s the gateway to Facebook’s custom URL vault. This hidden advantage becomes accessible when it reaches 25 likes on the business page.
Step # 5. Click Settings, then General, then Publish this page … Finish! That is all. You created your Facebook page for your small business, an important step towards building your brand and therefore growing your business!
Now the real work begins !!!
Your Facebook page is active, it’s time to share your page with friends and family. Compared this to opening a brick and mortar. Plan your grand opening so your target market knows that you are open for business.
Also, keep in mind that there are some other tactics that you will have to learn. Optimization, promotion and content creation are among the first. If you think of your page as an extension of your business, you will be fine.
Lastly, as with any new strategy, there is always a learning curve. With this in mind, be sure to read the other Facebook marketing post on our website.