When it comes to marketing your business, telling your story (even if it’s one of many) is critical to your business success. You have to Always have a story to tell and not only is how you tell it important, but where you tell it is often just as important when it comes to achieving your desired results.
Why is your story so important?
You may not be sure why telling your story is so necessary when it comes to writing content and marketing that content for your business. well your story is absolutely critical to the success of your brand and your business because it is the way you can connect with the other person as two human beings and it is also the way you show who you are and the values you hold dear.
When it comes to sharing your story, your chosen social media channels are a wonderful vehicle to do it, and to do it very successfully. Here’s how you go about achieving that.
- Tell your story on Facebook: Your Facebook fans really enjoy a good story. If your story is well written and compelling, your fans will have no problem reading your posts to the end. It all depends on how you present the information. With Facebook, you have the opportunity to tell a really beautiful story, and you can tell that story as elaborately or succinctly as you want. It just depends on your writing style and the members of your target audience. If you feel like you have a lot to share with your fans, you can choose to write a longer post. Just remember to keep it compelling and engaging. If you do, other people will want to read your story and will want to keep reading other stories you share in the future.
- Tell your story with images: In many cases, an image it is Worth more than thousand words. Using images to tell your story is a wonderfully creative way to capture the attention of members of your target audience. If you’ve experienced an event that you’d like to share with others online, images will probably work just fine. You can publish the photo album and share it in its entirety later many times and in many places. That will also make it easier for other people to share your story with others they know (if they feel your story is worth sharing). Your album should cover the entire experience, including other people who attended that you think were meaningful, as well as other photos (or other images) that you thought were worth sharing as well.
- Tell your story with a video: Videos can be an extremely effective way to tell your story. Just like the written word, a video can be shorter or longer. Don’t be afraid to tell your story at length, if you feel that what you have to say will be of interest to other people. Of course, if you don’t have much to say, there’s no point in just dragging your video just to take minutes. Make sure the amount of time you spend telling your story is the most appropriate amount of time for what you have to say.
- Tell your story using storyboards: Another way to share your story is with a combination of words and images. It can be a very effective way to tell your story because it will appeal to so many different people. Some people react more positively to the written word and others react more positively to images because they are visual people. The storyboard thankfully caters to both types of people.
- Tell your story with a mix of original and curated content: You can take some concepts from the selected content and combine them with your own story and experiences. It’s a creative and effective way to tell your story and other people will be able to relate to what you’re saying.
conclusion
Telling your story is essential to your brand and to your business, and using your chosen social media channels to tell your story is a smart and effective way to do it. It helps you establish a strong connection with your readers. The reality is that every time you post content, you are sharing a story with your target audience. You’re involved with social media regularly for your business anyway, so you might as well make the most of all it has to offer.