Best Twitter Marketing Software of 2012

Let’s say you have an amazing Twitter growth strategy. You have quality content coming from your blog. You have an amazing social marketing integration that really brings the room together. Sure, if you tweet it, they will come, but how do you optimize your social media for faster results, less time spent, and a higher return on investment?

Well that’s easy. You let the wonders of technology do the heavy lifting for you.

At this point in the game, there are only two pieces of Twitter marketing software you’ll need: HootSuite and TweetAdder. With them, you can do all the tasks your little blue bird wants, including tweet automation, follower management, keyword research, and more.

Get followers while you sleep with TweetAdder

I have so much praise for TweetAdder’s marketing tools that I’m going to dedicate an entire chapter to it in our upcoming “Essential Guide to Getting Twitter Followers” eBook. It’s the must-have Twitter software for marketers, and that goes double if you manage multiple accounts. At $55 for a basic license (less if you use Retail Me Not) it’s not cheap, but if you’re serious about marketing, this tool will pay for itself a thousand times over. Here’s a quick breakdown of the features you need to use if you want to up your social media game.

rss- To gain followers organically you need to constantly tweet and tweet. TweetAdder’s RSS feature allows you to automatically tweet new blog posts from your favorite sources throughout the day so your feed never goes out of style. You can control the maximum number of daily updates and the variable time between tweets. You can even set different hashtags to pin, like #marketing, so you get as much interaction as possible from each update.

Followers Management – Automatically follow those who follow you and unfollow them once you reach a certain ratio (eg 1.2 followers). You can automatically unfollow accounts that don’t follow you back after a certain amount of time and control it so that only mass added follows made with TweetAdder are affected.

Find new people to follow – Keyword-based search to target accounts in your industry or area. For marketers, find your demographics and start reaching out. Add these accounts to a list that you can follow all at once or follow gradually over a period of time. You can stop automatically adding new followers once you reach a certain ratio.

Thank you messages – This is a critical area for marketers, especially when we delve into the hundreds of reasons why you should be doing content marketing. Automatically send a thank you message and an ebook, blog post, or offer every time you gain a new follower so you can drive traffic to your website or landing page.

There are tons of other features in TweetAdder, but I find those to be the most important. Other features, like automatic tweet generation, auto-RT, and auto-reply, are difficult to use without making it clear that you’re using a Twitter bot. With TweetAdder you can manage additional accounts (for an additional price), which makes it worthwhile when you have a ton of customers on your plate. Just be careful with TweetAdder and use your powers for good, not evil. Nobody likes a spammer, and if you’re using the program correctly, nothing should seem out of the ordinary.

HootSuite: monitor everything you need

TweetAdder is fine for automating your workload, but what about when you need to get down to business? HootSuite is the best management software for the job, and if you’re part of a marketing team, it only gets better. Here’s a breakdown of my favorite features:

Full social media integration – HootSuite isn’t just a Twitter tool, it’s a social tool for everything. Post updates to multiple Twitter accounts, Facebook accounts, linked groups, and more all at the same time. But don’t. Post messages, photos, links, and more to just one of those things. It’s your tool, man, I don’t judge.

Monitor multiple sources at once – At a glance, control your outgoing tweets, your direct messages, your news feed, keywords and people talking about you, all in parallel sources.

Tabbed Browsing – Switch between different feeds by clicking on the tabs. How cool is that?

Detailed analysis – Basic analytics support (engagement, clicks) comes from ow.ly, but if you’re willing to spend a little more, you can get incredibly detailed breakdowns of your growth rate, engagements, follower demographics, and more. This is FANTASTIC when you want to be able to show measurable results for your brand or client.

Project and team-based collaboration – You can create projects, assign teams of users, and manage to-do lists all from within HootSuite, allowing you to communicate effectively with the rest of your marketing team.

HootSuite and TweetAdder aren’t the only game to manage your Twitter account, but they are the big dogs for a reason, they are complete and the price that comes along with TweetAdder and HootSuite Pro is low enough not to be an issue. It’s your ticket to better results and you’ll notice the difference right away.

If you’re an agency, another option worth mentioning is newcomer Sprout Social. For managing clients and creating detailed reports, its eye-catching interface and analytics are second to none. at $59 a month per user it’s the Rolls Royce of social media management services, but in this consultant’s opinion, if you can afford it, it’s worth every penny.

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