10 Mobile App Design Tips to Boost Conversions

Mobile applications today have become the most powerful tool in the whole world to get easy access to potential customers. It is extremely imperative to create an eye-catching, impressive and aesthetically designed application to get the maximum response from the users.

When it comes to developing a mobile app, user experience and user interface are the two important things that are crucial in designing an app. Here are 10 tips that can help you increase conversions through mobile app designs.

  1. KEEP AN AWESOME UI: A mobile app with a good, impressive and lovely look is definitely preferred over an app that has a heavy text layout. A great looking user interface is a must to keep existing users.
  1. USE ATTRACTIVE COLORS AND LOGOS: A brand is entirely focused on the relationship you and your customers have with a particular service or product. Choosing a good color helps define that relationship in a very subtle and effective way.
  1. MAINTAIN CONSISTENCY IN THE ELEMENTS: It is extremely important to maintain consistency in defining the elements of the application and then repeating them. For example, if one of the buttons that says “subscribe” is in a specific color, say yellow, then all the buttons should be that color. All screens must maintain this consistency.
  1. GIVE QUICK FEEDBACK: All users expect their phones to respond efficiently to all of their interactions, so each interaction must provide an appropriate response. For example, if a user performs a particular action, he responded with an animation, this gives the user information that his process is running.
  1. USE GOOD TYPOGRAPHY: It is very important to use good typography because it has a huge impact on various aspects of an app including readability, mood, user experience, etc. Different principles of typography must be understood to create a pleasing design.
  1. ENGAGE REAL USERS: It’s important to involve real users when evaluating user interface design ideas and opinions. This should be done early in development to reduce the chances of confusion around features, which ones to include and which ones to leave out.
  1. FOLLOW OS GUIDELINES: When formulating the user interface design of the application, it is important to adhere to the multi-user guidelines related to the target operating system.
  1. BEWARE OF METAPHORS: There are few graphic metaphors such as analog images (TV screens, radio, cameras), etc. that are not technically familiar to the young generation. Therefore, these metaphors should be avoided.
  1. FOCUS ON FUNCTIONALITY: The more complex the app, the more difficult it is to use or navigate. Consider dividing the functionality into a set of related apps, each focusing on the core functionality if it has more to offer.
  1. USE MOTIONS AND TRANSITIONS: Techniques that include movement and transitions should be used to enrich the user experience of the application and show the value to users instead of pressuring them to see it.

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